The fine folks at AdChop told me they have be working on this for a while. It’s probably the most in-depth research on what type of ads work that I’ve seen and comes from asking a bunch of folks including the guys at PoF, AffPlaybook, Mr.Green, PPC.org and more what they think works. It’s a great way to see what actually works better for ads on PoF and Facebook, and some of the ideas are contrary to what is often taught.