From the fine folks at ExactTarget (a mailing company, go figure) comes a study that says that 77% of consumers prefer to get permission-based marketing messages via email. According to the survey, it’s not just the vast majority of people’s preferred way to get marketing, but nothing even comes close to it, with Direct Mail at 9% and Facebook at 4%.
The really good news is that Email Marketing is actually one of the most effective methods of selling product, according to their survey.
Does this mean that you should go out and spam the daylight of bought lists? Nope, besides possible legal issues, this refers to messages that people completely opted in to, not spam lists. In fact, according to Consumer Reports, Spam is one of the most annoying things in the world, just following Dog Poop and Tailgating.
