PPC guide (Pay per click) professionals all have tips and tricks that they will tell people about online on marketing websites, but few have the experience of Richard Earl. Richard has been doing PPC marketing for years and has developed some great tips that beginning and intermediate-level marketers must hear. Murray Newlands interviews Richard Earl for Performance Marketing Insider about how to run better AdWords pay per click campaigns, and Earl provides a great guide for anybody who wants to start a career in AdWords or move their career forward.