A January study by the industrious folks at Digitals shows that 55% of people just aren’t comfortable with giving their credit card information via a social media site. This included even secure transactions by a known brand. Why? Perhaps because of all the scammers pushing their junk on Facebook, those actually wanting to do legit business are facing the idea that whatever you see on Facebook might just be a way to steal your information. Perhaps Facebook needs to make an authorized, verified URL transaction system that will make users a lot more comfortable?
Throughout 2011, we saw social marketing and social commerce connect consumers in new ways with sellers, services, vendors and brands,” says Beth McCabe, VP, Social Marketing & Technology and social commerce expert of the Social Marketing Practice at Digitas. “As we enter into the next phase of social commerce, the survey findings show social networks must address security concerns. The results also show that brands and retailers should focus more of their social commerce efforts on male social media users and connect with them via mobile devices – the primary connection point to consumers in the post-PC digital era – as they move their strategies even deeper into their consumers’ graphs.
