Tuesday, November 5, 2024
Lawyers Run The WorldMarried Woman Sues Match for Photo Use

Married Woman Sues Match for Photo Use

-

- Advertisment -spot_img

According to a lawsuit filed, Match has been using stock photography to represent “clients” of Match.com, even without seemingly their permission. In one case, Anne Read Lattimore is suing a photographer and two websites for using a photograph to imply that she is was single and looking for some sweet lovin’ on Match.com.

The lawsuit says that Lattimore had agreed to be photographed after getting a haircut from a salon, for the exclusive use of the salon in promoting itself.  Unfortunately for her, the photographer uploaded the photo to Stock.xchng, a free photo site owned by Getty Images.

According to her, then Match.com used her photo for ads on Facebook, implying that she was single. Friends and family in response wondered why her face was being used by Match.com. On top of that, she says that the photo was also used in a story about homosexual’s coming out of the closet, implying that she was gay.

More than likely Match didn’t use the photograph themselves, but an affiliate used it. Whoever the affiliate was, will most likely be sued also for using her likeness without permission. This seems to be a serious issue in our industry, especially with Facebook ads that are often created for companies by independent affiliates. Many times the affiliates just use photographs they find off the ‘net, but in this case the affiliate seems to have used a photograph on a free exchange that they believed to be legal to use.

What are your thoughts?

Copy of lawsuit below:

Pesach Lattin
Pesach Lattinhttp://www.adotat.com
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

26 Comments

What's your opinion?

Latest news

Sweet Dreams and Sour Deals: How White-Noise Apps Are Playing Advertisers

In a twist that would make even the most seasoned insomniac sit up, white-noise apps—the digital lullabies meant to...

Tired of Your Ads Showing Up Next to Clickbait? AS Just Made Programmatic Less Embarrassing.

Digital ads are a little like confetti—thrown around in every direction with the hope some of it lands somewhere...

Adam Brotman’s AI Revolution: How Forum3’s Spok is Rewriting the Marketing Playbook

Adam Brotman isn’t just your average tech executive; he's the guy who put Starbucks on the digital map. From...

Scott Schiller’s Guide to the Mad World of Media, Advertising, and AdTech – Hold the Jargon, Double the Reality Check

Scott Schiller is a man who’s seen it all – from the early days of television ads to the...

Brand vs. Performance? Why Not Both? How Your Budget Tug-Of-War Became a Power Couple

Let’s ditch the worn-out trope of brand versus performance marketing. They aren’t enemies, they aren’t rivals, and they certainly...

From Mad Men to Mad Brands: Unpacking the Great Ad Spend Shake-Up

First off, let's talk about the elephant in the boardroom. Since 2019, agency holding companies have seen their share...

Must read

Tired of Your Ads Showing Up Next to Clickbait? AS Just Made Programmatic Less Embarrassing.

Digital ads are a little like confetti—thrown around in...

Adam Brotman’s AI Revolution: How Forum3’s Spok is Rewriting the Marketing Playbook

Adam Brotman isn’t just your average tech executive; he's...

You might also likeRELATED
Recommended to you