Wednesday saw the debut of OfferMatch, the first pay-for-performance marketing channel from Offermatic. Offermatic is a startup company that delivers targeted offers to consumers based on the purchase history of their members in an effort to bring “guarenteed new and profitable customers to any offline merchant.” The offers are based on the actual purchase history of Offermatic’s customers and with OfferMatch, they’re giving merchants the ability to send offers to potential customers. Most importantly, these offers are based on the predicted lifetime value (LTV) of these attainable consumers.
All offers are private and matched to customer quality based on their predicted LTV, making it easier for merchants by showing them how to turn new customers into frequent, loyal customers.
“This is the future of marketing,” says Offermatic founder and CEO Faisal Qureshi, “A customer who is worth $500 should receive a better offer than one worth $50.”
In addtion to being able to establish a new, long-time customer base, OfferMatch gives merchants the ability to optimize a customer’s LTV after an acquisition by targeting retention offers to customers who may be lapsed or inactive with that particular company, but are still shopping in the same category with different merchants.
There is no integration or implementation necessary for merchants to start using Offermatic.
So far, in its brief existence, Offermatic members have already received offers from the likes of Kmart, Subway, Sports Authority, Nordstrom, Fandango, Drugstore.com, Amazon and more.
