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Monthly Archives: August, 2011

Marketing Madness

Adding Affiliate Marketing to Mobile Strategy

ADOTAS - With the continued growth of smart phone uptake, a number of opportunities are opening up for advertisers within m-commerce. According to Nielsen’s...
Pesach Lattin -
Lawyers Run The World

Mylife Sued for “Scam”

Social Networking Site, Mylife, heavily promoted by Affiliate and CPA marketers has been served with a class action lawsuit.  The lawsuit which was actually...
Pesach Lattin -
Marketing Madness

Internet Advertising Bureau Bashes New Domain Extensions

The Internet Advertising Bureau (IAB) along with the Association of National Advertisers (ANA) and the American Association of Advertising Agencies have come down with...
Pesach Lattin -
Marketing Madness

SmarterChaos

SmarterChaos is a boutique agency and consulting firm that works with brand name Advertisers to navigate the online Affiliate Marketing and CPA Network space. ...
Pesach Lattin -
Marketing Madness

CornerBlue

CornerBlue is a top performing and service oriented mobile affiliate network that runs smartphone optimized mobile offers only (such as the iPhone and Android...
Pesach Lattin -
Marketing Madness

Home Warranty Leads: Questions and Answers for Marketers

Home warranty, one of my recent topics, generated quite a few questions from readers.  I would like to address some of them here for...
Kevin Wallach -
Marketing Madness

OJQ

OJQ is an Affiliate Network, built on the basic premise of providing our clients with quality in every way we can. We understand that...
Pesach Lattin -
Marketing Madness

Clickbooth

Leading the new phase in media buying, Clickbooth has been providing proprietary industry technology for more than six years. Never adhering to the industry...
Pesach Lattin -
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Adtech

Catalina Salazar: The #martech Dynamo Turning Wolt Into a Retail Media Juggernaut

If retail media were a chess game, Catalina Salazar would be the queen—commanding the board, making bold moves, and...
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Marketing Madness

AdMonsters Publishers Forum: Publishers’ Group Therapy, With Coffee and Cookie Anxiety

The AdMonsters Publishers Forum has officially kicked off, and it’s already a whirlwind of grievances, guarded optimism, and, of...
Adtech

Streamlined or Screwed? The Real Cost of Curation for Publishers

It’s official: ad tech has found its new favorite shiny object. Say hello to curation, a word you can’t escape...

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Adtech

Catalina Salazar: The #martech Dynamo Turning Wolt Into a Retail Media Juggernaut

If retail media were a chess game, Catalina Salazar...
Marketing Madness

AdMonsters Publishers Forum: Publishers’ Group Therapy, With Coffee and Cookie Anxiety

The AdMonsters Publishers Forum has officially kicked off, and...

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