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You’ve all seen the logo – the As Seen On TV, usually referencing some late night commercial with a guy screaming at the top of his lungs that without the special knife, you’re not going to be able to cut an onion. Despite the jokes about this method of advertising, it’s one of the most effective ways of launching new products and has made tons of people very rich. While a lot of affiliate marketers don’t understand how to work with this type of product, it’s can be an extremely lucrative and successful product sell for those who have insight into it. Here’s some great offers right now from that category and some great tips on how to promote them.
These types of product have one great thing: brand recognition. While some of you might not care about the best product on how to enhance your boobs, (Great offer from Peerfly) there are tons of people out there who love these products and actually watch the late night and looong cable tv commercials. Even though a lot of people use the phone or internet after calling that commercial, a great deal of them don’t immediately respond.
There are lots of studies that show that it takes as much as 5 times for a customer to see a product, learn about a product to make a sale. Thus, they may have expressed interest, but late at TV while switching through channels, perhaps looking for some softcore Skinemax Porn, they aren’t going to order the Cardio Cruise in order to get their flabby ass in shape.
Contextual Advertising Works Wonders
Perhaps one of the most effective means of targeting these users is through popping the offer up on contextual relevant pages.
Companies like DirectCPV, a major Contextual CPV company are great at using this method.
There are three ways to use contextual to target As Seen on TV consumers:
1) On sites about the product. Those people who are on a content site reading about the product, if they get a pop about the product right then and there, you might have a quick sale.
2) A site that sells the product. Sometimes you can actually give a BETTER price than some of the sites that sell it, allowing for the consumer to want to go through your link.
3) A similar product. Just because I’m browsing for spray on Jeans by Levi, doesn’t mean that I wouldn’t take a look at these Curve Control Jeans.
Targeted Email List Building Kicks Ass.
I’ve been saying this for a while now: always try to capture emails so that you can market to consumers later. Simply put, no matter what product you are promoting, you need an option for consumers who don’t buy immediately, to express interest in learning about products later. If they are reading about fitness programs and you have links to products, also have an exit pop that tells them that you’ll send them a free guide.
Then a few days later, since you know they are interested in these type of products, send them a special offer to Beach Body (also found on Peerfly).
From there, gauge their interest by clicks and opens – and retarget those who clicked on the product with similar products. You’ve build a targeted list from the start, and you know they are interest in this type of product. The As Seen on TV product base is perfect for those type of consumers who have ASKED you to receive more information – they want it!
The best list building product still remains AWEBER. It’s simple, cheap and FREE TO TRY OUT!. If you combine this with pops, email subscriber fields in your content, you’ll start collecting email address without even trying.
These are just two great methods of how to promote As Seen on TV offers – and there are many more proven solutions! I highly recommend for any affiliate to look at possible offers, think outside the box and learn how to target an audience that is really interested in the products.
Through List Building and Context Advertising, you’ll learn fast what works and what doesn’t.
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