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Les Binet isn’t just an advertising legend; he’s a no-nonsense guru of effectiveness who’s been schooling the industry for decades, calling out BS with...

The Halo Effect Strikes Again: Why Good Ads Make Your Product Look Great

Data Pesach Lattin -

Les Binet isn’t just an advertising legend; he’s a no-nonsense guru of effectiveness who’s been schooling the industry for...

Audience Lists: The Ad World’s New Best Friend and Your Latest Digital Stalker

Adtech Pesach Lattin -

Ever felt like an ad was so on-point it gave you goosebumps? You scroll past one too many kitchen...

Audience Store & AudienceProject: Finding Viewers Even After They Cut the Cord

Adtech Pesach Lattin -

In a bold (and overdue) move, Audience Store has teamed up with AudienceProject to supercharge incremental reach for TV...

Video Killed the Radio Star

EXCLUSIVE: Why SambaTV is Buying Semasio

CTV/OTT Streaming Adotat Staff - 2024-10-31

Sprinkling Fairy Dust on CTV Ads: When Artificial Intelligence Meets Artificial Results

Adtech Pesach Lattin - 2024-10-29

Alphabet Soup Streaming: Evan Shapiro’s Recipe for Acronym Detox

Adtech Pesach Lattin - 2024-10-29

Curation Haters Gonna Hate: But It’s Still the Only Thing Keeping Your Ads Clean

Adtech Pesach Lattin - 2024-10-28

The Holiday CTV Battle: Don’t Be Late to the Party, or You’ll Miss the Whole Show

CTV/OTT Streaming Pesach Lattin - 2024-10-14

Netflix Is Messing Up Big Time: How the Streaming Giant Is Losing Its Way with Ads

Adtech Pesach Lattin - 2024-08-26

Nevada Senate Showdown: How CTV is About to Shake Things Up in the Silver State

CTV/OTT Streaming Pesach Lattin - 2024-08-21

TV Masterclass: Julian Zilberbrand’s Playbook for Modern Advertisers

CTV/OTT Streaming Pesach Lattin - 2024-07-02

Paul Atreides’ Guide to CTV: Leading Your Brand Through the Desert of Disruption

Adtech Pesach Lattin - 2024-07-01

8 Billion and Counting? The Real Deal with X’s Video View Numbers

CTV/OTT Streaming Pesach Lattin - 2024-06-24

Why Streaming Ads Make Me Want to Smash My TV

Adtech Pesach Lattin - 2024-06-09

Dynamic Video Overlays: Finally, Ads That Don’t Make You Want to Scream

Adtech Pesach Lattin - 2024-05-21

Nielsen’s New Tool Puts the Streaming Wars in Perspective, Or Does It?

Adtech Pesach Lattin - 2024-05-17

Netflix and EDO: Turning Viewers into Ad Responders

CTV/OTT Streaming Pesach Lattin - 2024-05-17

Amazon’s Upfront: One Funnel to Rule Them All

CTV/OTT Streaming Pesach Lattin - 2024-05-15

Laywers

Sweet Dreams and Sour Deals: How White-Noise Apps Are Playing Advertisers

Adtech Pesach Lattin - 2024-11-05

U.S. Origin Claims Should Not be Based Upon Assumptions the Components Obtained from U.S.-Based Suppliers are “All or Virtually All Made in USA”

Lawyers Run The World Richard B. Newman - 2024-07-12

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