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UrbanObserver
UrbanObserver
Tuesday, October 29, 2024
Adtech
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CTV/OTT Streaming
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NEWS
Why Your Brand Feels Like a Cheap Date: All Flash, No Substance in the World of Performance Marketing
Performance Marketing
Pesach Lattin
-
Why Jonah Goodhart Thinks Your Feelings Matter More Than Clicks
Leaders
Pesach Lattin
-
Ad Tech Survivor: Raj Chauhan’s Escape from the Island of Overengineered Data
Adtech
Pesach Lattin
-
The Holiday CTV Battle: Don’t Be Late to the Party, or You’ll Miss the Whole Show
CTV/OTT Streaming
Pesach Lattin
-
From Pinterest to HoneyBook: Colleen Stauffer’s Wild Ride Through the Marketing Jungle
Leaders
Pesach Lattin
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DSPs: The Zombie Platforms Shuffling Through AdtechWhen innovation dies but the platforms keep walking.
Adtech
Pesach Lattin
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Data, AI, and Pants: Why Jennifer Jackson Says Only 4% Are Truly Dressed for Succes
Adtech
Pesach Lattin
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Laurel Rossi on Marketing’s Shiny Distractions, Linear TV’s Last Gasp, and Why the Industry’s All Bark and No Bite
Leaders
Pesach Lattin
-
2024-10-29
Let’s be clear: Laurel Rossi isn’t here to join the echo chamber of ad executives talking about “disruption” while sipping their third champagne at...
Laurel Rossi on Marketing’s Shiny Distractions, Linear TV’s Last Gasp, and Why the Industry’s All Bark and No Bite
Leaders
Pesach Lattin
-
Let’s be clear: Laurel Rossi isn’t here to join the echo chamber of ad executives talking about “disruption” while...
Mark Coleman: The VC Who Tossed the Rulebook (And has a heart)
Adtech
Pesach Lattin
-
Meet Mark Coleman, a venture capitalist who doesn’t give a rip about the traditional VC playbook. Management fees? Nope....
ID5: The Little Identity Solution That Couldn’t” – Why $20 Million Can’t Buy You Friends (or Profit)
Adtech
Pesach Lattin
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Alright, let’s unpack the saga of ID5, the ad-tech "identity solution" that was supposed to be the cookieless messiah...
Video Killed the Radio Star
Netflix Is Messing Up Big Time: How the Streaming Giant Is Losing Its Way with Ads
Adtech
Pesach Lattin
-
2024-08-26
Nevada Senate Showdown: How CTV is About to Shake Things Up in the Silver State
CTV/OTT Streaming
Pesach Lattin
-
2024-08-21
TV Masterclass: Julian Zilberbrand’s Playbook for Modern Advertisers
CTV/OTT Streaming
Pesach Lattin
-
2024-07-02
Paul Atreides’ Guide to CTV: Leading Your Brand Through the Desert of Disruption
Adtech
Pesach Lattin
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2024-07-01
8 Billion and Counting? The Real Deal with X’s Video View Numbers
CTV/OTT Streaming
Pesach Lattin
-
2024-06-24
Why Streaming Ads Make Me Want to Smash My TV
Adtech
Pesach Lattin
-
2024-06-09
Dynamic Video Overlays: Finally, Ads That Don’t Make You Want to Scream
Adtech
Pesach Lattin
-
2024-05-21
Nielsen’s New Tool Puts the Streaming Wars in Perspective, Or Does It?
Adtech
Pesach Lattin
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2024-05-17
Netflix and EDO: Turning Viewers into Ad Responders
CTV/OTT Streaming
Pesach Lattin
-
2024-05-17
Amazon’s Upfront: One Funnel to Rule Them All
CTV/OTT Streaming
Pesach Lattin
-
2024-05-15
The Future of Shoppable TV: The Grand Merchandising Merge
Adtech
Pesach Lattin
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2024-05-09
From Zero Ads to Hero Cash: Amazon’s Prime Video Gambles with Your Screen Time
CTV/OTT Streaming
Pesach Lattin
-
2024-05-07
Paramount’s Corporate Musical Chairs: Bakish Leaves, Power Trio Plays On
CTV/OTT Streaming
Pesach Lattin
-
2024-05-02
Welcome to the Jungle: How IAB NewFronts 2024 Turned NYC into a Digital Ad Playground
Adtech
Pesach Lattin
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2024-05-02
Netflix Decides Subscribers Are So Passé: The New Metrics Are in Town
Adtech
Pesach Lattin
-
2024-04-19
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Laywers
U.S. Origin Claims Should Not be Based Upon Assumptions the Components Obtained from U.S.-Based Suppliers are “All or Virtually All Made in USA”
Lawyers Run The World
Richard B. Newman
-
2024-07-12
How Elon Musk is Rewriting ‘The Communist Manifesto’
Lawyers Run The World
Pesach Lattin
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2024-07-12
Ad Agency Liability and the FTC
Lawyers Run The World
Richard B. Newman
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2024-06-06
Telemarketers and Lead Generators Take Note of FTC’s New TSR Recordkeeping Rules
Lawyers Run The World
Richard B. Newman
-
2024-04-15
Forbes Scandal Breakdown: The Ad Disaster Everyone’s Talking About!
Lawyers Run The World
Pesach Lattin
-
2024-04-12
Corporate Espionage & Martini Mixers: The Adstra-Kinesso Acxiom Affair Unveiled
Adtech
Pesach Lattin
-
2024-04-11