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UrbanObserver
UrbanObserver
Tuesday, October 15, 2024
Adtech
Artificial Intelligence
CTV/OTT Streaming
Marketing Madness
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NEWS
AdTech’s Conductor of Chaos: How Dave Morgan Sees Through the Industry’s Smoke and Mirrors
Adtech
Pesach Lattin
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Mike Follett of Lumen Research: Viewability Is the Trophy You Get for Showing Up Late to the Party
Adtech
Pesach Lattin
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The Art of Empowerment: Stacy Bohrer’s Blueprint for a Better Ad Ecosystem
Adtech
Pesach Lattin
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ThinkPad to Think Big: Rabin’s No-Nonsense Path to Lenovo’s Future
Adtech
Pesach Lattin
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How Google’s 20% Cut Is Like Paying for a Penthouse and Getting a Broom Closet
Adtech
Pesach Lattin
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Elizabeth Johnson: The Data Dynamo Disrupting Digital Marketing
Adtech
Pesach Lattin
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From Open Internet Hero to Walled Garden Villain: Is The Trade Desk the New Google?
Adtech
Pesach Lattin
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The Holiday CTV Battle: Don’t Be Late to the Party, or You’ll Miss the Whole Show
CTV/OTT Streaming
Pesach Lattin
-
2024-10-14
If you’re not already working on your holiday marketing strategy by the time fireworks light up the sky on July 4th, you're already behind....
The Holiday CTV Battle: Don’t Be Late to the Party, or You’ll Miss the Whole Show
CTV/OTT Streaming
Pesach Lattin
-
If you’re not already working on your holiday marketing strategy by the time fireworks light up the sky on...
From Pinterest to HoneyBook: Colleen Stauffer’s Wild Ride Through the Marketing Jungle
Leaders
Pesach Lattin
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Meet Colleen Stauffer, the Chief Marketing Officer at HoneyBook, where she’s shaking up the world of marketing like a...
DSPs: The Zombie Platforms Shuffling Through AdtechWhen innovation dies but the platforms keep walking.
Adtech
Pesach Lattin
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We’re talking about DSPs—those clunky, overstuffed jalopies that are clogging up the digital ad freeway like a never-ending traffic...
Video Killed the Radio Star
Nevada Senate Showdown: How CTV is About to Shake Things Up in the Silver State
CTV/OTT Streaming
Pesach Lattin
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2024-08-21
TV Masterclass: Julian Zilberbrand’s Playbook for Modern Advertisers
CTV/OTT Streaming
Pesach Lattin
-
2024-07-02
Paul Atreides’ Guide to CTV: Leading Your Brand Through the Desert of Disruption
Adtech
Pesach Lattin
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2024-07-01
8 Billion and Counting? The Real Deal with X’s Video View Numbers
CTV/OTT Streaming
Pesach Lattin
-
2024-06-24
Why Streaming Ads Make Me Want to Smash My TV
Adtech
Pesach Lattin
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2024-06-09
Dynamic Video Overlays: Finally, Ads That Don’t Make You Want to Scream
Adtech
Pesach Lattin
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2024-05-21
Nielsen’s New Tool Puts the Streaming Wars in Perspective, Or Does It?
Adtech
Pesach Lattin
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2024-05-17
Netflix and EDO: Turning Viewers into Ad Responders
CTV/OTT Streaming
Pesach Lattin
-
2024-05-17
Amazon’s Upfront: One Funnel to Rule Them All
CTV/OTT Streaming
Pesach Lattin
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2024-05-15
The Future of Shoppable TV: The Grand Merchandising Merge
Adtech
Pesach Lattin
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2024-05-09
From Zero Ads to Hero Cash: Amazon’s Prime Video Gambles with Your Screen Time
CTV/OTT Streaming
Pesach Lattin
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2024-05-07
Paramount’s Corporate Musical Chairs: Bakish Leaves, Power Trio Plays On
CTV/OTT Streaming
Pesach Lattin
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2024-05-02
Welcome to the Jungle: How IAB NewFronts 2024 Turned NYC into a Digital Ad Playground
Adtech
Pesach Lattin
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2024-05-02
Netflix Decides Subscribers Are So Passé: The New Metrics Are in Town
Adtech
Pesach Lattin
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2024-04-19
Paramount’s Lifeline or Just More Line? The Ad-Supported Gamble to Stay Afloat
CTV/OTT Streaming
Pesach Lattin
-
2024-04-19
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Laywers
U.S. Origin Claims Should Not be Based Upon Assumptions the Components Obtained from U.S.-Based Suppliers are “All or Virtually All Made in USA”
Lawyers Run The World
Richard B. Newman
-
2024-07-12
How Elon Musk is Rewriting ‘The Communist Manifesto’
Lawyers Run The World
Pesach Lattin
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2024-07-12
Ad Agency Liability and the FTC
Lawyers Run The World
Richard B. Newman
-
2024-06-06
Telemarketers and Lead Generators Take Note of FTC’s New TSR Recordkeeping Rules
Lawyers Run The World
Richard B. Newman
-
2024-04-15
Forbes Scandal Breakdown: The Ad Disaster Everyone’s Talking About!
Lawyers Run The World
Pesach Lattin
-
2024-04-12
Corporate Espionage & Martini Mixers: The Adstra-Kinesso Acxiom Affair Unveiled
Adtech
Pesach Lattin
-
2024-04-11