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Let’s be clear: Laurel Rossi isn’t here to join the echo chamber of ad executives talking about “disruption” while sipping their third champagne at...

Laurel Rossi on Marketing’s Shiny Distractions, Linear TV’s Last Gasp, and Why the Industry’s All Bark and No Bite

Leaders Pesach Lattin -

Let’s be clear: Laurel Rossi isn’t here to join the echo chamber of ad executives talking about “disruption” while...

Mark Coleman: The VC Who Tossed the Rulebook (And has a heart)

Adtech Pesach Lattin -

Meet Mark Coleman, a venture capitalist who doesn’t give a rip about the traditional VC playbook. Management fees? Nope....

ID5: The Little Identity Solution That Couldn’t” – Why $20 Million Can’t Buy You Friends (or Profit)

Adtech Pesach Lattin -

Alright, let’s unpack the saga of ID5, the ad-tech "identity solution" that was supposed to be the cookieless messiah...

Video Killed the Radio Star

Netflix Is Messing Up Big Time: How the Streaming Giant Is Losing Its Way with Ads

Adtech Pesach Lattin - 2024-08-26

Nevada Senate Showdown: How CTV is About to Shake Things Up in the Silver State

CTV/OTT Streaming Pesach Lattin - 2024-08-21

TV Masterclass: Julian Zilberbrand’s Playbook for Modern Advertisers

CTV/OTT Streaming Pesach Lattin - 2024-07-02

Paul Atreides’ Guide to CTV: Leading Your Brand Through the Desert of Disruption

Adtech Pesach Lattin - 2024-07-01

8 Billion and Counting? The Real Deal with X’s Video View Numbers

CTV/OTT Streaming Pesach Lattin - 2024-06-24

Why Streaming Ads Make Me Want to Smash My TV

Adtech Pesach Lattin - 2024-06-09

Dynamic Video Overlays: Finally, Ads That Don’t Make You Want to Scream

Adtech Pesach Lattin - 2024-05-21

Nielsen’s New Tool Puts the Streaming Wars in Perspective, Or Does It?

Adtech Pesach Lattin - 2024-05-17

Netflix and EDO: Turning Viewers into Ad Responders

CTV/OTT Streaming Pesach Lattin - 2024-05-17

Amazon’s Upfront: One Funnel to Rule Them All

CTV/OTT Streaming Pesach Lattin - 2024-05-15

The Future of Shoppable TV: The Grand Merchandising Merge

Adtech Pesach Lattin - 2024-05-09

From Zero Ads to Hero Cash: Amazon’s Prime Video Gambles with Your Screen Time

CTV/OTT Streaming Pesach Lattin - 2024-05-07

Paramount’s Corporate Musical Chairs: Bakish Leaves, Power Trio Plays On

CTV/OTT Streaming Pesach Lattin - 2024-05-02

Welcome to the Jungle: How IAB NewFronts 2024 Turned NYC into a Digital Ad Playground

Adtech Pesach Lattin - 2024-05-02

Netflix Decides Subscribers Are So Passé: The New Metrics Are in Town

Adtech Pesach Lattin - 2024-04-19

Laywers

U.S. Origin Claims Should Not be Based Upon Assumptions the Components Obtained from U.S.-Based Suppliers are “All or Virtually All Made in USA”

Lawyers Run The World Richard B. Newman - 2024-07-12

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