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PubMatic has officially stepped into the lion’s den, announcing its partnership with Elon Musk’s X (formerly Twitter) as its first major SSP collaborator. The...

PubMatic Bets Big on Elon’s X: Bold Innovation or PR Suicide?

Adtech Pesach Lattin -

PubMatic has officially stepped into the lion’s den, announcing its partnership with Elon Musk’s X (formerly Twitter) as its...

The AdTech Wizard of Odds: Gareth Holmes on Streaming Ads, Helicopters, and Unleashing Sweden’s Secret Sauce

Adtech Pesach Lattin -

Adtech is often described as a wild west, but Gareth Holmes makes it sound more like Cirque du Soleil—complete...

Zeta Global: AI Hype, Data Breaches, and Damage Control

Marketing Madness Pesach Lattin -

Zeta Global (NYSE: ZETA), the self-proclaimed “AI-Powered Marketing Cloud,” has been spinning like a politician in a scandal. Accusations...

Video Killed the Radio Star

EXCLUSIVE: Why SambaTV is Buying Semasio

CTV/OTT Streaming Adotat Staff - 2024-10-31

Sprinkling Fairy Dust on CTV Ads: When Artificial Intelligence Meets Artificial Results

Adtech Pesach Lattin - 2024-10-29

Alphabet Soup Streaming: Evan Shapiro’s Recipe for Acronym Detox

Adtech Pesach Lattin - 2024-10-29

Curation Haters Gonna Hate: But It’s Still the Only Thing Keeping Your Ads Clean

Adtech Pesach Lattin - 2024-10-28

The Holiday CTV Battle: Don’t Be Late to the Party, or You’ll Miss the Whole Show

CTV/OTT Streaming Pesach Lattin - 2024-10-14

Netflix Is Messing Up Big Time: How the Streaming Giant Is Losing Its Way with Ads

Adtech Pesach Lattin - 2024-08-26

Nevada Senate Showdown: How CTV is About to Shake Things Up in the Silver State

CTV/OTT Streaming Pesach Lattin - 2024-08-21

TV Masterclass: Julian Zilberbrand’s Playbook for Modern Advertisers

CTV/OTT Streaming Pesach Lattin - 2024-07-02

Paul Atreides’ Guide to CTV: Leading Your Brand Through the Desert of Disruption

Adtech Pesach Lattin - 2024-07-01

8 Billion and Counting? The Real Deal with X’s Video View Numbers

CTV/OTT Streaming Pesach Lattin - 2024-06-24

Why Streaming Ads Make Me Want to Smash My TV

Adtech Pesach Lattin - 2024-06-09

Dynamic Video Overlays: Finally, Ads That Don’t Make You Want to Scream

Adtech Pesach Lattin - 2024-05-21

Nielsen’s New Tool Puts the Streaming Wars in Perspective, Or Does It?

Adtech Pesach Lattin - 2024-05-17

Netflix and EDO: Turning Viewers into Ad Responders

CTV/OTT Streaming Pesach Lattin - 2024-05-17

Amazon’s Upfront: One Funnel to Rule Them All

CTV/OTT Streaming Pesach Lattin - 2024-05-15

Laywers

Sweet Dreams and Sour Deals: How White-Noise Apps Are Playing Advertisers

Adtech Adotat Staff - 2024-11-05

U.S. Origin Claims Should Not be Based Upon Assumptions the Components Obtained from U.S.-Based Suppliers are “All or Virtually All Made in USA”

Lawyers Run The World Richard B. Newman - 2024-07-12

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