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Ah, Paramount+, the scrappy underdog of the streaming wars, is now waving the white flag—made entirely of commercials. At a star-studded (if you count...

Netflix Decides Subscribers Are So Passé: The New Metrics Are in Town

Adtech Pesach Lattin -

Netflix is slapping the streaming world around, reigning supreme like a binge-watching overlord and making corporate boardrooms and basement...

Paramount’s Lifeline or Just More Line? The Ad-Supported Gamble to Stay Afloat

CTV/OTT Streaming Pesach Lattin -

Ah, Paramount+, the scrappy underdog of the streaming wars, is now waving the white flag—made entirely of commercials. At...

Apocalypse: An Ad Agency’s Guide to Not Getting Replaced by a Chatbot

Adtech Pesach Lattin -

As the digital winds shift, artificial intelligence (AI) is blowing in like a hurricane on steroids, poised to revolutionize—or...

Video Killed the Radio Star

Middlemen and Mayhem: Dodging Digital Tollbooths on the CTV Highway

CTV/OTT Streaming Pesach Lattin - 2024-04-17

Survey Says… Who Cares? The EDO Manifesto for the Data-Driven Age

CTV/OTT Streaming Pesach Lattin - 2024-04-03

CTV’s Ad Inventory Shrinkage: Less Is More, or So They Say

CTV/OTT Streaming Pesach Lattin - 2024-04-02

The NBCU Upfronts: Less Crystal Ball, More AI Precision

CTV/OTT Streaming Pesach Lattin - 2024-03-20

From Mouse House to Powerhouse: Disney’s DRAX Direct Takes Over

Adtech Pesach Lattin - 2024-03-20

How Fred Godfrey is Making Ad Breaks the New Happy Hour

Adtech Pesach Lattin - 2024-03-15

The Great CTV Fraud: Unmasking CycloneBot’s Billion-Dollar Scheme

CTV/OTT Streaming Pesach Lattin - 2024-03-01

ROAS Revolution: How CTV is Redefining Ad Spend Efficiency!

CTV/OTT Streaming Pesach Lattin - 2024-02-01

The Attention Alchemist: How Yan Liu is Redefining TV’s Golden Metric

Adtech Pesach Lattin - 2024-01-15

FAST and Curious: The Free Ad-Supported TV Phenomenon Taking Over Streaming

CTV/OTT Streaming Pesach Lattin - 2024-01-03

Streaming TV’s Power Couple: FreeWheel and Index Exchange Join Forces

Adtech Pesach Lattin - 2023-12-06

Streamlining the Future: FreeWheel and OrkaTV’s FAST Track to Advertising Triumph

CTV/OTT Streaming Pesach Lattin - 2023-11-30

OOH La La: The Transformation of Outdoor Ads from Simple to Smart

CTV/OTT Streaming Pesach Lattin - 2023-11-28

Revolutionizing Viewership: The Groundbreaking Partnership Shaping the Future of YouTube Ad Metrics

CTV/OTT Streaming Pesach Lattin - 2023-11-02

Bid Me Twice, Shame on Who? Decoding the Auction Enigma

Adtech Pesach Lattin - 2023-11-02

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